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Precise versus Imprecise Promotional Rewards at Small Probabilities:...

AbstractPurpose - This paper tries to investigate how consumers respond to precise versus imprecise promotional rewards at varied probabilities including small ones and whether the effect is contingent...

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The effect of teams on customer knowledge processing, esprit de corps and...

AbstractPurpose - This study aims to examine what is the role of key account teams in the management of international key account customers in terms of customer knowledge processing behaviours of the...

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Alliance competence: The moderating role of valence of alliance experience

AbstractPurpose - This paper investigates alliance formation competence and attitudes toward brand alliances as antecedents of the firm’s propensity to brand ally. We test the hypothesis that the...

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An Integrated Service Recovery System (ISRS): Influence on...

AbstractPurpose - Appropriate management of service failures involves a complex organizational response that allows an effective internal and external recovery, learn from mistakes and introduce future...

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Desert or rain: standardisation of green advertising versus adaptation to the...

AbstractPurpose - Given the observable increase in images of nature in advertising, on a global scale, this study asks whether such creative strategies should adapt imagery to the natural environment...

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A Hierarchical Model Of The Internal Relationship Marketing Approach To Nurse...

AbstractPurpose - The purpose of this study was to empirically test a hierarchical model of the antecedents of nurse job satisfaction and loyalty based on the internal marketing literature....

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The Influence of Ethnic Attributes on Ethnic Consumer Choice of Service Outlet

AbstractPurpose - Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic-related outlet attributes in...

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Profitable customer management: reducing costs by influencing customer behaviour

AbstractPurpose - The purpose of this paper is to investigate how firms attempt to increase the profitability of specific groups of extant customers by achieving adjustments in customer behaviour that...

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The Relative Impact of Culture, Strategic Orientation and Capability on New...

AbstractPurpose - This research attempts to understand the operant resources required for new service development (NSD). It aims to construct a more intricate understanding of how operant resources...

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Learning to be Tribal: Facilitating the Formation of Consumer Tribes

AbstractPurpose - Studies of marketplace cultures emphasize the benefits of communal consumption and explain the ways that brand managers can leverage subcultures and brand communities. The ephemeral...

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Entrepreneurial Orientation and the Franchise System: Organisational...

AbstractPurpose - The purpose of this paper is to understand the franchisor’s perception of the role of entrepreneurial strategic orientation (EO)–innovative, risk-taking, and proactive actions–within...

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A View to a Brand: Introducing the Film Brandscape

AbstractPurpose - This article contributes to the development of a film brand theory and in doing so, illustrates the utility of a socio-cultural approach to branding.The purpose of this paper is to...

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Customer Service Experiences: Developing and Applying a Sequential Incident...

AbstractPurpose - The purpose of this paper is to develop and apply the sequential incident laddering technique as a novel approach for measuring customer service experiences. The proposed approach...

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Marketing Performance Assessment Systems and the Business Context

AbstractPurpose - This study provides empirical evidence for the contextuality of marketing performance assessment (MPA) systems. We introduce a taxonomical classification of MPA profiles based on the...

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Antecedents and Consequences of In-Store Experiences Based on an Experiential...

AbstractPurpose - This paper aims to verify the hypothetical relationships between antecedent and consequence variables of consumer’s shopping experiences based on an experiential typology advocated by...

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The Principles of Islamic Marketing by Baker Ahmad Alserhan. 2011. Gower...

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An Investigation into Online Reviewers’ Behavior

AbstractPurpose - The current research explores variables that explain the differences in online reviewers’ behavior.Design/methodology/approach - Our panel dataset is compiled from Amazon.com’s book...

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Trash talk rebuffed: Consumers' defense of companies criticized in online...

AbstractPurpose - Marketing literature views word-of-mouth (WOM) as unidirectional communication in which consumers transmit either positive or negative messages based on their consumption experiences....

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Impact of Store Environment on Impulse Buying Behaviour

AbstractPurpose - This paper explores the process by which four store environment (music, light, employee, and layout) and two individual characteristics {shopping enjoyment tendency (SET) and impulse...

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Ad agency professionals' mental models of advertising creativity

AbstractPurpose - The purpose of this paper is to map advertising agency practitioners’ mental models of creativity.Design/methodology/approach - Following the grounded theory paradigm, twenty-eight...

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